Philosophy

A tote bag originally meant "to carry" or "carry", and refers to a very simple cloth carrier bag. It is functional in itself, but it has no significance.

When significance was added to it and it became a design, it became people's daily necessities. Its canvas-like surface has become an ideal medium for creators, and its witty humor has become a message and illustration, and photos have been printed on it, and it has become so popular that there is not a day when it cannot be seen on the street.

We will continue to think about whether it is possible for more people to enjoy and be moved by ROOTOTE, while maintaining its identity as a tote bag.

Just like the old T-shirts were.