Tote bag originally has the meaning of ``carrying'' or ``portable,'' and refers to an extremely simple cloth carrying bag. It is functional in itself, but it has no significance.
When significance was added to it and it became design, it became a necessity for people's daily lives. Its canvas-like surface became an ideal medium for creators, and it became so popular that there is no day that you don't see it on the streets, with witty humor messages and illustrations, and photographs printed on it.
We will continue to think every day about whether it is possible for more people to enjoy and be moved by ROOTOTE while maintaining its identity as a tote bag.
Just like T-shirts used to be.