illustration “The Choice” × ROOTOTE Collaboration Vol. 17

The 17th collaboration between ROOTOTE and “The Choice,” the annual illustration competition featured in illustration magazine, which is regarded as a gateway for aspiring professional illustrators and has produced many of today's popular illustrators.

 

Sales Period: June 1, 2026 – July 22, 2026

 

Participating Artists

Ai Shinomiya, Natsuki Tawata, Haruna Makizumi, Sae Sato, SAITO KANAE, Keisuke Hara, Miako, Akihiro Misaki, Asaki Yamakawa, Megumi Ueno, Gentaro Sakae, From Osawa, Yui Kato, kameyu, Kimurato, Tamami Kurata, Junko Kodama, swtiih green, Masataka Sumita, Sawa Takahashi, Chinami Takarai, Yoichi Tamura, Mami Tomita, DORY, Ayami Nonaka, hagi, Fuming, Takumi Fujimoto, Fuyo, Plastulo, Pomi, mako, Makoi, Sayaka Mori, Yuji Yamaguchi, and Rito Yoshida.

Special Feature Page ⇒ ⇒

 

〈Oki Sato, Chief Designer, nendo〉

Born in Canada in 1977. Completed his Master's degree in Architecture at Waseda University in 2002, and founded design office nendo in the same year. He was selected as one of Newsweek's "100 Japanese People the World Respects" and has won numerous international design awards, including the EDIDA "Designer of the Year" (2012). His representative works are collected in museums around the world, including the Museum of Modern Art (USA) in New York. He was responsible for the Olympic cauldron for TOKYO2020 and the design of the new TGV high-speed train for France. He serves as the general producer of the Japan Government Pavilion for Expo 2025 Kansai.

Kvadrat

Founded in Denmark in 1968, Kvadrat is deeply rooted in Scandinavian design tradition. They produce high-performance design textiles, rugs, and acoustic and window covering solutions for both commercial and residential interiors.

 

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A tote bag that looks like a scarf
“ROOTOTE TABLO“

The eco-bag that you just carry around has been transformed into a tote that you can show off as part of your fashion.

ANDY WARHOL x ROOTOTE

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TOFU

5 sizes
2 colors
Simple Design
Self-Standing

Baluko Laundry Place × ROOTOTE

Baluko Laundry Place, a laundry brand, and ROOTOTE, a tote bag specialty brand, have collaborated. Heading to a comfortable laundry place while feeling the seasons and the breeze. The time spent there cleanses both clothes and mind. Then, you return home with a refreshing feeling. Two brands that value "enjoying life" resonated with each other and created a laundry bag that makes everyday life more comfortable.

Every item is unique.

"Circulation Shutoko × ROOTOTE Hataraku Tote" is a project where ROOTOTE, in agreement with Capital Expressway Company Limited's recycling initiative, reuses approximately 800 Shutoko banners per year. These banners are then transformed into original ROOTOTE tote bags, combining functionality and design. This project has been ongoing since 2010, with various design updates over the years.

In the early 1950s, the legendary design group Push Pin Studios was called the "origin of Pop Art." Over 200 archived works, centered on the new work "POSTERMAN" by its founder, Seymour Chwast, who is now 90 years old, have been revived using the latest digital technology. The "Push Pin Phenomenon" swept through the golden age of New York design. Now, after almost half a century, that legendary "Push Pin Style" can be enjoyed on a tote bag!

FEATURE HERE

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DESIGNERS

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NORDISKA TYGER and ROOTOTE have collaborated to revive textile designs from the 1960s and 70s on organic cotton.

These designs have been reissued and reconstructed for Japanese fans, giving birth to the new brand "NORDISKA TYGER." In Swedish, "Nordiska" means "Nordic" and "Tyger" means "textiles."

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Photography dates back to the daguerreotype in 1839, but its influence on the evolution of art began even before then. From the 17th century onwards, camera obscura enabled artists to create accurate one-point perspective, helping to shift painting from religious art to naturalism and realism.

Contemporary photography has evolved from silver halide to digital and inkjet printing, transforming it into a form of "machine painting" that maximizes color and texture, creating a new aesthetic that goes beyond traditional painting and printmaking.

icon CONTEMPORARY PHOTOGRAPHY is a platform for exploring the possibilities of photography as contemporary art and communicating to the world the unique visual expressions of Japanese artists who combine tradition with cutting-edge technology.

Icon Representative / Tomohide Ikeya

-Photographer-

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