nendo

nendo

<CEO of Design Office nendo / Ooki Sato>

Born in Canada in 1977. Graduated from the Graduate School of Architecture at Waseda University in 2002 , and founded the design office nendo in the same year. He was selected as one of Newsweek magazine's " 100 Japanese People Respected by the World" and has received numerous international design awards, including EDIDA's " Designer of the Year " (2012 ) . His representative works are housed in art museums around the world, including the Museum of Modern Art in New York ( USA ) . He was in charge of designing the Olympic cauldron for TOKYO 2020. He is currently working on the design of new TGV carriages for the French high-speed railway in preparation for the Paris Olympics in 2024 , as well as serving as general producer of the Japanese Government Pavilion for the Osaka-Kansai Expo 2025 .

https://www.nendo.jp

 

Products

 

 

ruck-tote

"Ruck-tote" is a bag that combines a backpack and a tote.
Tote bags have handles and an opening on the top, making it easy to check the contents and take things in and out while the bag is hanging on your shoulder. On the other hand, backpacks have handles on the sides, so they fit snugly against your body, and the cushioning and length-adjustable straps make them less tiring to wear. Wanting to combine the convenience of both, we designed a bag that feels like a backpack when you're on the move, but allows you to easily take things in and out like a tote.

 

The shape of the bag is a slightly irregular pentagon, which shifts the center of gravity, and the heavier the contents are, the more the handles turn sideways, making it feel like a one-shoulder backpack. If you tilt the bag slightly, the opening turns upwards, so it can be used like a tote. The details and metal fittings of the shoulder strap are as "backpack-like" as possible, and the fabric is deliberately made of "tote-like" canvas, so that the hybrid nature of the two is not only functional but also visually distinctive.

 

The shape of the bag is a slightly irregular pentagon, which shifts the center of gravity, and the heavier the contents are, the more the handles turn sideways, making it feel like a one-shoulder backpack. If you tilt the bag slightly, the opening turns upwards, so it can be used like a tote. The details and metal fittings of the shoulder strap are as "backpack-like" as possible, and the fabric is deliberately made of "tote-like" canvas, so that the hybrid nature of the two is not only functional but also visually distinctive.

 

Available in two colors and two sizes.
The "Large" size is a size larger than the first Ruck-Tote model, making it easier to put things in and take them out. It also has an additional inner pocket, improving storage capacity.
The "Small" size is a sacoche type bag for those who want to keep their luggage to a minimum and move around lightly.

>Details
Large
Size: W46 x H51 x D5cm / Shoulder Length: 100cm
Material: cotton/lining polyester
Color: Ivory, Black
Price: ¥10,000 (incl.tax)

Small
Size: W33 x H36 x D4cm / Shoulder Length: 112cm
Material: cotton/lining polyester
Color: Ivory, Black
Price: ¥8,000 (incl. tax)

 

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