Chickens Logo

The Push Pin Graphic, a promotional booklet from 1957.
Issue 63 in 1976 featured "All About Chickens." After portraying the "chicken," a metaphor for cowardice, with social satire and charm, the "chicken" logo was adopted from issue 64. The "cowardly chicken" was given round glasses, a tuxedo, and a bow tie, elevating it to the "gentleman chicken," imbued with intelligence and elegance. More than just a logo, it embodies the push pin aesthetic, combining rebelliousness and humor, and classicism and modernity.